Packrell counts people. It never identifies them.
Your customers' trust is your business. We protect it like it's ours. Packrell is anonymous by design, from day one.
What we promise, in plain language.
No facial recognition
Our systems detect that a person is present, never who they are.
Processed on-site
Video is analyzed on the device in your building. Only anonymous counts and heatmaps leave it.
No footage stored or sold
We don't keep video, and we never sell your data or your customers' data.
Clear signage
We help you tell customers plainly that anonymous traffic counting is in use.
Video stays in your building. Only counts leave it.
Video is analyzed on a device inside your building. What comes out the other side is anonymous: counts, zones, and heatmaps. Never faces, never identities, never footage.
Packrell sensor
A small, discreet sensor that we provide, install, and manage.
On-site device
Video is analyzed right there. It detects that a person is present, never who they are.
Anonymous counts
Counts, zones, dwell times, and heatmaps. No images and no identities.
Your dashboard
Traffic, hot zones, and peak hours, lined up with your sales.
What we measure, and what we never do.
What we measure
- How many people visit
- Which zones they spend time in
- How long they stay
- Your busy and quiet hours
- How traffic lines up with sales
What we never do
- Use facial recognition
- Identify who anyone is
- Store video footage
- Sell your data
- Sell your customers' data
No surprises for your customers.
We help you tell customers plainly that anonymous traffic counting is in use. Being upfront is part of the service, not an afterthought.
Your customers' trust is your business. We protect it like it's ours.
Questions about privacy?
We're happy to walk you through exactly how it works in your space.