Packrell turns everyday business data, from foot traffic to sales patterns, into clear direction on where to grow.
See where your customers go, when they show up, and where your team should be.
Move one associate from Back corner to Center island. It's drawing the most activity on the floor right now.
Most businesses sit on more information than they realize.
People walking through the door, sales at the register, busy hours and dead hours. Packrell collects it, makes sense of it, and shows you exactly where to put your people, your time, and your money.
We help businesses catch up with modern technology by turning the data they already produce into decisions they can act on this week.
Give every business, not just the big chains, the kind of insight that used to take a data team to produce.
Four services. Starting with foot traffic, growing with your business.
Foot traffic analytics
Our sensors count visitors, map where they go, and track how long they stay. You get heatmaps of your busiest zones and times, so your sales team is standing where the customers are.
Where most clients startSales pattern analysis
We connect your sales data to what's happening on the floor. See which areas turn visits into purchases, which hours pay off, and where interest isn't becoming revenue.
Learn moreCustom data solutions
Every business is different. We build dashboards, reports, and tools around the numbers that matter to you, using machine learning where it actually helps.
Learn moreGrowth strategy
Data is only useful if someone acts on it. We point out your stress points and opportunities, then help you plan staffing, layout, and resources around them.
Learn moreFrom a first call to clear direction.
Four steps. No big construction, no disruption to your day, and a real person with you at every one.
Walkthrough
We visit your space, learn your goals, and figure out what's worth measuring.
Setup
We provide and install small, discreet Packrell sensors, then manage them for you. You don't buy or set up anything. No big construction, no disruption to your day.
Insight
Your dashboard shows traffic, hot zones, peak hours, and how they line up with sales, updated as it happens.
Action
We sit down with you regularly to turn the numbers into moves: where to staff, what to change, and what to try next.
We're beta-testing in Central Florida. Local businesses first.
Packrell is based in Winter Park and is currently working with a small group of Central Florida businesses. Beta partners get hands-on setup, direct access to our team, and a real say in what we build next.
- 01Local and in personWe come to you. Walkthroughs, setup, and check-ins happen in your space.
- 02Try it with a pilotSee real results in your own space before committing.
- 03Shape the productYour feedback directly guides the features we build next.
Built for businesses where being in the right place at the right time drives sales.
Car dealerships
See which parts of the lot get browsed and when, so salespeople meet buyers where they are.
02Showrooms
Furniture, appliance, and home stores that want to know which displays draw a crowd.
03Retail stores and malls
Staffing, layout, and promotions based on how shoppers actually move.
04Events and trade shows
Find your booth's busiest hours and send your team at the right time.
05Gyms, venues, and campuses
Understand peak times and crowded areas to plan staff and space.
Packrell counts people. It never identifies them.
No facial recognition
Our systems detect that a person is present, never who they are.
Processed on-site
Video is analyzed on the device in your building. Only anonymous counts and heatmaps leave it.
No footage stored or sold
We don't keep video, and we never sell your data or your customers' data.
Clear signage
We help you tell customers plainly that anonymous traffic counting is in use.
Your customers' trust is your business. We protect it like it's ours.
Ready to see where your customers really go?
Book a free walkthrough and we'll show you what your space is telling you.